Using Personal Value to make a better world
Looking at the news dominated by reports of international conflict and division, hopes of world peace and harmony might seem a distant prospect.Yet a new initiative by the Centre for Citizenship, Enterprise and Governance is harnessing the power of the innate goodness and positive attributes still found in the vast majority of people as a means of interacting with organisations to develop ethical leadership programmes and examine and improve corporate values from internal staff perspective.
Ultimately the positive knock-on effects could make fundamental changes for the good in a world all too often dominated by strike and discord. The idea, like most brilliant concepts, is simple. It offers people the chance to measure their PV rating - their personal value. Then uses the positives to drive forward the way in which, as citizens of the world, we can help one another.
Anyone can measure their PV. Just take a look at the dedicated website at www.serat.io You can ask for feedback from friends and business contacts and generate and official validated score. It connects people, businesses and networks in a way that emphasis the positive and draws on the inspiration and philosophy of peace and social justice campaigners like Archbishop Desmond Tutu and the Dalai Lama.
Alongside its current social media campaign to promoting PV the CCEG is also asking for support for Crowd-funding saying: We also want to build a free Global PV facility for everyone - if you think this is a good idea and can support us please donate what you think it is worth, and ask your network too to support us at
Funds raised will include a 20 per cent donation to the Tutu Foundation UK which fully supports the PV campaign. Other supporters include big names like Cherie Blair, Peter Hain, Jonathan Dimbleby, Gianluigi Buffon and Mervyn King.
Feedback has been overwhelmingly positive and there are plans to get many senior CEOs and high-ranking police officers, past and present, involved.
*Clive Conway is chairman of the Tutu Foundation UK.