Hyacinth Bucket spearheads Britbox in the US
I see that Patricia Routledge is helping new Tv service Britbox to attract American audiences. Her Keeping Up Appearances character, Hyacinth Bucket, is the star of a new advertising campaign in the States.
It’s a shrewd move.The ever popular BBC sitcom from the 1990s is one of the Beeb’s most successful exports. Viewers on the other side of the Atlantic just love the exploits of super-snob Hyacinth
Figures released by BBC Worldwide show that Keeping up Appearances is even more popular than David Attenborough and bought by overseas broadcasters more than any other sit-com.
Recent reports quote an insider saying of the Hyacinth Bucket character: “She is hugely popular with international and US audiences so it’s little wonder they’ve made her front and centre of new adverts.”
The BBC have teamed up with ITV for the launch of the new BritBox subscription service which they hope will go head to head with US giants companies like Netflix and Amazon.
The £5.99-a-month It will offer hundreds of hours of classic series, recent hits and new shows from the BBC, ITV, Channel 4, Channel 5 and Comedy Central UK for a £5.99-a-month subscription.
Programmes on offer will include Downton Abbey, Broadchurch, Gavin & Stacey, Wolf Hall, Gentleman Jack and Love Island as well as shows from the archives like Cracker, Prime Suspect, Brideshead Revisited, Absolutely Fabulous, Blackadder, The Office and Fawlty Towers.
Interestingly subscribers will not need a TV licence to watch and there will be no ad breaks. The joint venture is being bankrolled by £65 million from ITV, while the BBC has promised to invest “tens of millions” in new content.